Keywords in SEO play a pivotal role in boosting your online presence. What truly read more is an SEO keyword? Here's an in-depth exploration.

In internet marketing, a keyword is a word or phrase that people type into search engines when they are looking for a particular service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords to position websites.

The power behind SEO keywords lies in their ability to link what users are searching for to the content that your website is providing. Wisely using these keywords will help pull in the right audience and increase the likelihood of turnover.

Having established the explanation of an SEO keyword, let's look at how to use keywords efficiently. Improving the use of keywords demands a balance. You'll want to include relevant keywords to attract search engines but not overly saturate your content with them.

One way is placing the keyword in your content’s title. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the meta description and headers of your website, as these are places where search engines often look.

Additionally, it's important to choose keywords that resonate with your audience. This means understanding their lingo, their search behaviors and their requirements.

To conclude, a well-chosen SEO keyword can serve as a link between the user's query and your online content. It's a critical tool in achieving success in the competitive world of digital marketing. However, success hinges on its effective and balanced use.